Giift, a leading provider of AI-powered loyalty and rewards solutions, has rebranded globally as Xoxoday.
The strategic move follows a $70m investment from Apis Growth Fund II, a private equity fund managed by UK-based Apis Partners. Apis Partners is known for backing growth-stage financial services and infrastructure firms with a focus on ESG and impact-driven investments.
Xoxoday specialises in employee recognition, sales incentives, and customer loyalty programmes through its comprehensive suite of SaaS solutions. The company serves over 5,000 businesses worldwide, spanning startups to Fortune 500 firms such as Western Digital, Infosys, Nestlé, Mercedes-Benz, and Adobe. Its platform supports more than 65 million active users and facilitates approximately $1bn in transactions annually.
The rebrand reflects Xoxoday’s growing presence across key global markets, including India, Southeast Asia, the Gulf Cooperation Council (GCC) region, Africa, and North America. The company’s vision centres around fostering trust, appreciation, and celebration through its rewards and incentives technology.
Xoxoday CEO Sumit Khandelwal said, “Exciting times are ahead for our customers, partners, investors, and employees. With a 300-member engineering team, Xoxoday is unlocking its full potential, offering one of the most advanced tech stacks in rewards, incentives, and loyalty. We’re rapidly releasing AI-powered features every fortnight to elevate our product experience.”
Pascal Xatart, chairman of the board, added, “The company has worked closely with Apis team to drive significant growth and expand its geographical footprint. We are thrilled to see these initiatives pave the way for the exciting new chapter of Xoxoday.”
Xoxoday continues to operate its innovation and development hub in Bangalore, with regional offices in San Francisco, Colombo, Doha, Dubai, Dublin, Jakarta, Manila, Singapore, Port Louis, and Riyadh. The company employs over 500 professionals worldwide.
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