Stash, a US-based FinTech platform focused on making wealth-building accessible to everyday consumers, has secured $146m in its Series H funding round.
The oversubscribed round was led by Goodwater Capital, with participation from returning investors including Union Square Ventures, StepStone Group, Serengeti, and the University of Illinois Foundation. Additional backing came from funds and accounts advised by T. Rowe Price Investment Management.
Founded to democratise investing, Stash offers automated financial tools, educational content, and a user-friendly app designed to help users build long-term financial health. With over 1.3 million paying subscribers and $4.3bn in assets under management, the company has become a prominent player in AI-driven financial planning.
The fresh capital will be used to accelerate product development, particularly around Stash’s recently launched Money Coach AI. The platform delivers real-time, personalised financial advice—ranging from first-time investment picks to portfolio diversification guidance—based on expert investing strategies.
Since launching Money Coach AI, the tool has recorded over 2.2 million user interactions. Stash reports that one in four users who engage with the platform go on to make a financial move—such as investing or turning on Auto-Stash—within 10 minutes, showcasing its impact on behaviour.
Stash co-CEO Ed Robinson said, “This new funding is a resounding vote of confidence in Stash’s vision for the future of personal finance. For a decade, Stash has helped millions take control of their financial futures. Now, we’re doubling down—transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core. We’re just getting started.”
Stash co-CEO Brandon Krieg said, “For too long, financial advice has been out of reach for everyday people. Stash’s mission has always been to change that. Now, by leveraging the power of AI, Stash is helping people take control of their money, understand their options, build real wealth, and secure their financial future, no matter where they’re starting from.”
Goodwater Capital founder and managing partner Chi-Hua Chien added, “With Brandon and Ed leading the way, Stash is laser-focused on innovation, growth, and setting a new industry standard. Stash isn’t just using AI to enhance its platform—it’s using AI to transform how people engage with their money. The company’s momentum is undeniable, and we are proud to support this next frontier in fintech.
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