Juice, a UK-based FinTech platform focused on alternative lending for digital entrepreneurs, has secured £25m in new funding to accelerate its mission of unlocking capital for underserved SMEs.
The round includes investments from family offices Aern Capital and Falco Capital, along with a committed credit facility provided by Paragon Bank. The fresh capital will help Juice expand its reach across the UK’s vast small business sector, which continues to face steep financing barriers.
Launched in 2019, Juice offers a data-driven approach to SME lending. Its platform combines real-time financial insights, predictive analytics, and adaptable credit lines to deliver timely, non-dilutive funding without hidden fees.
The funding is intended to help Juice broaden its services beyond its core base of digital SMEs and into the wider small business market. The company also plans to enhance its tech infrastructure and scale operations, aiming to become one of the UK’s largest SME funders. Juice’s offering is particularly timely, given that over 55% of UK SMEs have moved away from traditional bank lending, contributing to a £22bn funding gap.
Juice CEO Katherine Chan said, “This funding round represents a critical step for Juice. Our mission is to give SME founders not just capital, but the actionable insights and flexibility they need to grow their businesses sustainably.
“Thanks to our partners at Paragon Bank, Aern Capital, and Falco Capital, we’re positioned to improve the way UK SMEs access finance—providing speed, transparency, and genuine founder-focused solutions. With this funding, Juice has an exciting future ahead of it, as it takes one step closer to becoming one of the largest SME funders in the UK, empowering thousands of founders with the capital and confidence to achieve their ambitions.”
Aern Capital’s Stephen Routledge said, “When I was first presented with the Juice product and understood its unique position in the marketplace, I was left extremely impressed. Its approach to providing an alternative method of securing growth capital and non-dilutive investment is extremely unique and I believe it could be a major benefit to fast growing businesses.
“I knew we had to get involved showing our support and assistance by providing substantial equity and debt finance, and we’re delighted for Juice to be partnering with Paragon Bank in this next exciting phase of their journey.”
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