

Percayso Inform has partnered with Pizza, a start-up insurance broker focused on disrupting the motor insurance market.
The collaboration will provide Pizza with access to Percayso’s insurance intelligence tools ahead of its Q3 consumer launch, aiming to improve fraud prevention, streamline policy verification, and deliver a fairer, more transparent experience for policyholders.
Pizza’s unique offering includes the ‘Slice Back’, a 5% reimbursement on premiums for policyholders who make no fault claims during the year. This feature is available even if customers switch providers, emphasising fairness and customer value.
Co-founded by Sam Baker, Marc Meeking, and Colin Sadler, Pizza leverages tech-led pre-sale verification to prevent fraud throughout the policy lifecycle. Percayso’s data and intelligence hub aggregates multiple data sources to help insurers and brokers make more informed business decisions via a scalable API.
The partnership aims to integrate presale identity checks, fraud prevention, and KYC streamlining, supporting both consumer trust and insurer protection in an insurance market struggling with fraud and low public trust. Pizza’s launch is set for Q3.
Pizza co-founder and director Sam Baker said, “Consumer perception of the insurance industry is at an all-time low while insurers are battling a pandemic of fraud. Our aim is to change that. We want to create a fairer experience for our customers and turn insurance into a mutually beneficial partnership for both our customers and our insurer partners alike.”
He continued, “Connecting seamless presale identity verification, fraud prevention solutions and streamlining KYC to increase trust and protection for our insurer partners is fundamental to delivering this brand promise. Percayso was the natural choice when it came to sourcing an insurance intelligence provider. They’ve been focused on helping the insurance industry fight fraud and deliver a fairer experience to customers from day one.”
Percayso client director Chris Traill said, “It’s refreshing to see a team of industry professionals actually take a step back and look at the experience they want to deliver from the customer’s perspective, and marry that up with what insurers need to deliver fair pricing. We’re hugely excited to be working with Pizza and look forward to building the relationship as they take their business forward.”
Keep up with all the latest FinTech news here
Copyright © 2025 FinTech Global
Investors
The following investor(s) were tagged in this article.