LifeSearch, the UK’s leading protection advice specialist, and Trinity, a trusted insurer for military personnel, veterans, and their families, have expanded their partnership to offer enhanced healthcare access for the Armed Forces community.
The partnership aims to empower the Armed Forces community with greater healthcare choices and expert support. LifeSearch, established in 1998, connects customers to major insurers, offering tailored protection solutions including life insurance, critical illness cover, income protection, and now, PMI.
Trinity, founded in 2000, serves over 14,000 customers with specialist insurance products such as military kit cover, personal accident insurance, and welfare and travel policies.
Since teaming up in 2024, LifeSearch and Trinity have assisted more than 250 veterans and families with personalised protection advice and co-created monthly educational guides for 10,000 subscribers of Trinity’s SitRep newsletter.
LifeSearch’s expert advisers will continue supporting Trinity customers via online and phone consultations, helping them find the best PMI options from a wide range of mainstream and specialist providers.
Ed Axon, LifeSearch chief growth officer, said, “Over the past year, our partnership with Trinity has already helped 250 families with tailored advice that accurately reflects their lifestyles and needs. We’re proud of the impact we’ve made together so far, and we’re excited to deepen our relationship by extending access to private medical insurance. We look forward to continuing to work closely with Trinity to support the Armed Forces community with the expert, human-first protection they deserve.”
Mark Austin, Trinity CEO, said, “The Armed Forces community is one that can often be underserved by ‘traditional’ financial providers. There are nuances to military life – such as frequent relocations, non-standard employment histories, and unique risks – that can be difficult to communicate to insurers and underwriters. Add to that the close-knit nature of veteran communities, where trust and reputation matter hugely, and it becomes clear why a different, more personalised approach is needed.
“Since partnering with LifeSearch, we’ve been able to cut through the complexity, reach more veterans with greater clarity, and drive stronger engagement with our financial products. Expanding this partnership to include private medical insurance is a natural next step, and one that will help us continue delivering the tailored services this community deserves.”
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