Persona, a verified identity platform based in San Francisco, has raised $200m in Series D funding, pushing its valuation to $2bn.
The round was co-led by Founders Fund and Ribbit Capital, with backing from BOND, Coatue, First Round Capital, and Index Ventures.
The company provides a flexible identity verification platform used across sectors including FinTech, AI, retail, hospitality, and legal services. It supports verification across 200+ countries and 20 languages.
With growing concerns around synthetic fraud, AI-generated deepfakes, and regulatory complexity, Persona plans to use the funding to expand its capabilities and build infrastructure that enables businesses to verify both human and AI agents online.
Persona CEO Rick Song said, “We’re facing an identity authenticity crisis, where the line between real and synthetic has become increasingly blurred.
“Identity in an AI-driven world isn’t about ticking a box, and the question is no longer ‘is this a bot or not?’ but rather ‘who is the bot acting on behalf of, and what is their intent?’ Identity is the linchpin: it reveals who is behind each action, provides context around their intent, and ultimately builds trust in a future where AI mediates more of our interactions.”
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