On Wednesday, Google announced the launch of a new AI image feature for its Shopping tab, designed to help users find clothing items they envision by allowing them to search using their own words. The company is also expanding its AR beauty and virtual try-on tools.
The new feature, “Vision Match,” is now available in the search experience on mobile for U.S. users. It lets shoppers describe a garment they’re imagining, and then the AI suggests ideas based on the description, along with the best available matches that users can purchase.
To try this feature, type an idea into the search bar and scroll to the “Can’t find it? Create it” prompt or go to the left panel in the Shopping tab and select “Create & Shop.”
Vision Match has been available to testers as an experimental feature in Labs since 2023.
In addition to this announcement, Google revealed that it’s launching the ability to use its AR beauty feature with multiple makeup products simultaneously. This week, U.S. users can try on and shop for various lipsticks, mascaras, eyeshadows, and eyeliners from a range of brands, including E.L.F., Fenty, Glossier, and more.
To use the AR beauty capability, mobile users can search things like “soft glam,” a trendy makeup look, and then select “See the looks on you” and “Try it on,” to then virtually wear neutral eyeshadows, rosy blush, lip gloss, and more.
Google is also expanding its virtual try-on experience, which was introduced in 2023 to let customers see how garments look on different models. Now, shoppers can visualize pants and skirts from hundreds of brands on real-life models in sizes ranging from XXS to XXL.
Since bringing generative AI to Search in 2023, Google has continuously enhanced its Shopping tab with this technology.
For instance, last year, the tab included an AI summary on the search results page, providing users with key information when looking up products. For example, when searching for a winter jacket, Google gives users essential tips to consider before making a purchase for the season.