At its Google I/O 2025 developer conference on Tuesday, Google announced Flow, a new AI-powered video tool geared toward filmmaking.
The company said it’s using a trio of its AI models — Veo for video generation, Imagen for image generation, and Gemini for text and prompting — to power the new tool.
Flow is following in the footsteps of other tools by letting users import characters or scenes, or letting them create those artifacts within the tool. For instance, Google itself launched a video generation tool called VideoFX last year under Google Labs. Flow, however, may be able to reach a wider user base.
The new tool also offers features like camera control, to change the angle of a camera or a view within the scene; a scene builder to edit or extend shots and direct the flow of the scene; as well as tools for asset management.
Plus, the company is launching “Flow TV,” a curated stream of clips and content where others can see exact prompts behind these videos to understand other users’ creative flows.
Startups like Moonvalley, D-ID, Cheehoo, and Hedra have also been trying to create video solutions in similar realms to help people have access to certain filmmaking tools to create AI-generated features. While Google’s models are present in a lot of these tools, Flow demonstrates that Google also wants to enter the application layer of the AI video generation process.
Flow will initially be available to users in the U.S. on Google AI Pro and the new Google AI Ultra plan.
Pro users can access 100 generations per month, while Ultra users will receive a higher, but currently unspecified limit, along with access to Google’s latest video models.
