Finova has unveiled a refreshed brand identity following a year of significant strategic growth and transformation.
The rebrand marks the formal integration of MSO, a former Iress carve-out, which joined forces with Finova through backing from Bain Capital Tech Opportunities, Octagon Capital, and Finova’s own management team.
Now operating under the unified Finova brand, the company supports over 60 financial institutions—including banks, building societies, specialist lenders, and equity release providers—as well as more than 550 brokerages nationwide. Its comprehensive digital solutions suite covers mortgage origination, servicing, savings, and customer relationship management (CRM) tools.
As part of the rebrand, Finova has updated and consolidated its product suite. For lenders, Finova Lending becomes the new umbrella for the company’s origination platforms, combining the award-winning former Apprivo and MSO, the UK’s most widely adopted residential mortgage origination platform. Another key offering, Decisioning—formerly Optimo—provides advanced risk assessment and processing tools and can operate independently or be integrated with other systems.
Finova’s existing products for lenders, including Savings, Servicing, and Intermediary Manager, remain unchanged and continue to play a vital role within the company’s offering.
For brokers, Finova’s Broker CRM remains a dedicated intermediary management tool, while Broker Payments, previously known as Finova Mortgage and Payment Services, continues to streamline lender-broker payment flows.
Finova has also hit a major operational milestone, with its technology now powering one in five mortgages across the UK. It supports nearly half of the country’s top 50 residential mortgage lenders—among them Yorkshire Building Society, Coventry Building Society, and Metro Bank—representing £39.6bn in residential lending. Altogether, its platforms now manage nearly £50bn in loans and savings and digitally service more than 650,000 borrower accounts.
In the equity release market, Finova underpins operations for eight of the UK’s leading providers—including Legal & General, Aviva, more2life, OneFamily, LV=, Standard Life, Prudential, and Responsible Lending—accounting for approximately 70% of all national equity release activity.
Finova executive chairman Paraag Davé said, “This is a new era and defining moment for Finova, following a year of significant transformation for the business. Our rebrand reflects our scale, momentum and ambition to continue powering the future of mortgage and savings technology.
“The combination of Finova and MSO creates an unparalleled platform offering modern, cloud-native solutions to lenders of all sizes. With over £50 billion in lending now flowing through our platforms each year, we are proud to sit at the heart of the UK mortgage industry’s digital evolution.”
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