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Home » Feedzai acquires DemystData to unify AI-driven fraud prevention and data orchestration
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Feedzai acquires DemystData to unify AI-driven fraud prevention and data orchestration

By adminApril 23, 2025No Comments2 Mins Read
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FeedzaiFeedzai

Feedzai, a fraud and financial crime prevention company specialising in AI-powered solutions for financial institutions, has acquired DemystData, a provider of data integration and orchestration technology known for its Zonic platform.

According to The Paypers, the acquisition is designed to streamline the data access process for financial institutions by integrating DemystData’s advanced data orchestration tools into Feedzai’s RiskOps platform. Although the financial terms of the deal were not disclosed, the strategic objective is clear: unify external data and AI at scale to simplify Know Your Customer (KYC), Anti-Money Laundering (AML), identity verification, and fraud detection.

Feedzai provides an AI-first RiskOps platform that helps banks and payment providers detect and prevent financial crime in real time. Its mission is to reduce consumer friction and improve decision-making by delivering contextual intelligence across identity, credit, network data, financial history, and behavioural insights. DemystData, meanwhile, brings to the table its Zonic platform, a solution focused on automated data orchestration, enabling seamless integration of external data sources for risk, compliance, and credit assessments.

This move allows Feedzai to pair its existing AI-driven risk analytics with DemystData’s capabilities in automating and managing external data workflows. The result is a single unified platform that supports faster onboarding, reduces false positives, and enhances customer satisfaction and retention. By improving the end-to-end customer journey from account creation to ongoing transaction monitoring, financial institutions can benefit from faster risk decisioning with fewer operational bottlenecks.

Feedzai also plans to extend these benefits to its global customer base, enabling non-technical teams to build and manage data workflows without heavy reliance on IT departments. This improvement in operational efficiency is expected to drive better outcomes in fraud prevention and support regulatory goals, such as reducing the prevalence of mule accounts and online scams.

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