Experian, a global data and analytics company, and Root Insurance, an InsurTech specialising in personalised auto insurance, have entered into a strategic partnership aimed at integrating Root’s auto insurance offerings into Experian’s digital marketplace platform.
The collaboration seeks to simplify the auto insurance purchasing process for consumers, according to InsurTech Insights.
By embedding Root’s services into Experian’s platform, users can seamlessly compare and purchase coverage without leaving the site—streamlining the experience and supporting Experian’s financial wellness mission.
Experian, a global leader in data and analytics, offers consumers tools like credit scores and tailored financial products through its digital marketplace. Root Insurance, a U.S.-based InsurTech, uses data to personalise auto insurance, offering transparent and competitive pricing based on driver behaviour.
The partnership expands Experian’s insurance offerings and helps Root reach a broader audience through Experian’s extensive user base. Both firms aim to make financial products more accessible, supported by joint promotional efforts across LinkedIn, Twitter, and Facebook.
Experian executive vice president, ECS Marketplace, Rakesh Patel said, “As we continue to empower consumers with more ways to improve their financial health, we are excited to add Root Insurance to our marketplace. Root’s innovative approach and customer-centricity align perfectly with our mission to provide a superior shopping experience and competitive rates that cater to consumers’ needs.”
Root SVP of business development, Jason Shapiro said, “Root’s partnership with Experian strengthens our ability to deliver personalized, transparent, and accessible insurance to consumers. This collaboration reinforces our commitment to using the power of data and technology to drive innovation. Together, we’re empowering individuals to take control of their insurance journey.”
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