Salsa, an embedded payroll infrastructure provider based in the US, has raised $20m in a Series A funding round aimed at simplifying payroll integration for software platforms.
The funding was led by Altos Ventures, with participation from Greycroft, SemperVirens, Definition, and Better Tomorrow Ventures (BTV). The latest investment brings the company’s total raised to $30m.
Salsa provides the underlying infrastructure that allows software providers to embed fully integrated payroll products directly into their platforms. Its offering is designed to handle the complexities of payroll—from onboarding and compliance to tax filings—allowing partners to launch and scale payroll solutions without extensive in-house resources.
With the new capital, Salsa plans to invest in further automation, expand its platform’s flexibility, and deepen support across industries where payroll is particularly complex. The company has identified sectors such as healthcare and beauty and wellness as key areas for growth, where traditional payroll systems often fall short due to irregular hours, tipping, commissions, and regulatory hurdles.
In 2024, Salsa experienced rapid growth, expanding its business more than tenfold. This momentum continued into early 2025, as the firm doubled again and extended its services across all 50 US states and Canada. The platform is now powering payroll for a growing number of high-demand sectors, positioning itself as a go-to infrastructure provider for embedded payroll.
Notable clients include Jane and Maple in the healthcare sector, and Daysmart, Mangomint, and GlossGenius in the beauty and wellness space. Salsa’s quick implementation timelines—reportedly as fast as 17 days from start to live—have also attracted platforms like HoneyBook, which benefited from rapid deployment with minimal engineering effort.
Salsa co-founder and CEO John Kramer said, “Salsa has always been the fastest way to launch a payroll product—now we’re the easiest way to scale. We built Salsa to keep the operational burden off our partners’ shoulders, so they can focus on what they do best. This funding lets us double down on automation, flexibility and deep support in industries where payroll is hardest to get right.”
Jane’s vice president of product partnerships, Laura Little, added, “We evaluated several embedded payroll providers, but Salsa stood out for their ability to support the unique complexity of our business. From day one, their team was responsive, flexible, and willing to adapt to our needs—which is critical when you’re serving over 190,000 practitioners. They didn’t just provide infrastructure; they became a true partner in helping us bring a better solution to our helpers.”
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