EBANX, a global technology company that provides payment solutions for emerging markets, has announced the integration of UPI Autopay into its cross-border payments platform.
The launch is part of its expansion in India, where it operates in partnership with YES BANX, a major private sector bank. This move marks a significant step forward in enabling global merchants to tap into the country’s rapidly growing digital economy.
The rollout of UPI Autopay support is a strategic response to the rising demand from global merchants for recurring payment capabilities in India.
With India poised to become the world’s third-largest economy by 2030, and a consumer base set to outpace China, the country represents an essential growth market for digital service providers.
Founded with a mission to connect global companies to high-growth markets, EBANX offers payment solutions tailored for emerging economies.
The company enables merchants across the globe to access markets in Latin America, Africa, and Asia, including Brazil, Colombia, and now India, through its infrastructure that supports local payment methods and digital commerce.
The newly integrated UPI Autopay functionality allows EBANX’s merchants—especially those in SaaS, streaming, and subscription services—to offer automated recurring payments using UPI. This alternative payment method is already the dominant force in Indian e-commerce, holding a 54% market share, and now becomes a viable tool for cross-border transactions as well.
In addition to UPI Autopay, EBANX supports one-time UPI payments and card transactions, streamlining the process for global merchants looking to establish or expand their presence in India. This full-stack approach provides flexible payment options, helping businesses navigate India’s complex and fast-evolving digital payments landscape.
The inclusion of UPI Autopay further positions EBANX as a leader in recurring payment innovation across emerging markets. The company reports increasing interest from global clients in leveraging this capability, which follows a broader trend of alternative payment methods emulating features traditionally associated with credit cards.
India is not the only country witnessing this trend. In Brazil, Pix Automático is slated to launch in June, and across Latin America, services like Mercado Pago Connect and Nequi are introducing similar recurring payment functionality. These moves are indicative of a global shift towards digital inclusion and diversified payment ecosystems.
“The growth in alternative payment methods, such as UPI, isn’t a shift away from cards,” said Eduardo de Abreu, Vice President of Product at EBANX. “It rather responds to the expansion of the whole digital market, following digital and financial inclusion of consumers. The right mix of APMs and cards is essential to grow in emerging economies like India.”
“India is a unique market with incredible opportunities and a burgeoning digital consumer segment,” said Rashmi Sapute, Country Director of India at EBANX. “UPI Autopay offers a groundbreaking way for global businesses to tap into the growing base of digital consumers in the country. We are proud to be at the forefront of this offering, simplifying cross-border payments and enabling our merchants to seize India’s vibrant digital economy,” she added.
“With the integration of UPI Autopay, merchants can leverage UPI’s already strong position in the market, facilitating recurring transactions and expanding access to digital commerce to an even wider audience,” said Satpute.
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