

Earnix, a leading dynamic AI platform for insurance, has entered into a definitive agreement to acquire Zelros in a bid to enable pricing and underwriting professionals to deliver more accurate offers and improve customer engagement.
The acquisition combines Earnix’s predictive AI with Zelros’ generative AI capabilities to enhance customer engagement and business performance.
This partnership will deliver a comprehensive AI solution covering the full customer lifecycle, from risk decisioning to claims management. Both companies support major global insurers and banks like Aviva, AXA, and Santander.
“We are pleased to announce Earnix’s acquisition of Zelros, a strategic move that reaffirms us as the technology leader driving responsible AI innovation,” cited Robin Gilthorpe, CEO of Earnix. “Furthermore, we are strengthening our presence in France by establishing a key development center for the company in this critical market. We are excited about this new chapter and the immense potential it unlocks for our customers and partners.”
“With the integration of our leading predictive and generative AI capabilities, we aim to reshape the customer experience by providing personalized, data-driven interactions that build confidence and drive retention,” added Damien Philippon, co-founder and CEO of Zelros. “Our shared commitment to continuous innovation ensures that together, Earnix and Zelros will lead the way in delivering best-in-class solutions for the insurance and banking sectors.”
Dr. Erel Margalit, the chairman of Earnix and multiple other innovative companies, including, formerly, CyberArk (Nasdaq: CYBR), says “Over the last few years, Earnix has established itself as the preeminent AI platform for Pricing, Rating, and Insurance Operations across more than 35 countries. Working with core systems providers, such as Guidewire, Earnix is the complementary AI platform which allows for dynamic, data-driven responses to changing market conditions. France has been a key focus for us as we expand our European operations, and we are delighted to have Zelros and the team join us in Paris.”
The value of the deal has not been disclosed.
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