Acorns, a US-based financial wellness app catering to everyday Americans, has announced its acquisition of EarlyBird, a digital family wealth platform that helps families invest in their children’s futures while creating lasting digital memories. The deal underscores Acorns’ expanding footprint in family-oriented financial services.
The acquisition aims to bolster Acorns’ position as a leader in family-focused financial wellness, following its 2023 purchase of GoHenry, a UK-based smart money app for kids. While the value of the EarlyBird deal has not been disclosed, the move is positioned as a strategic addition to Acorns’ broader growth in serving families at every life stage.
Acorns offers an all-in-one financial wellness platform that supports long-term investing and savings for a range of users, including tools tailored for children and families. It provides a $12/month subscription service called Acorns Gold, which supports families in saving, investing, and managing money. This includes products like Acorns Early, designed to invest on behalf of children from a young age.
EarlyBird, founded in 2019, developed a platform that combines investing tools with multimedia content and community features. The app allows family and friends to contribute to a child’s investment account while storing video messages and digital memories, essentially creating a financial and emotional legacy for the child.
This acquisition follows a year of strong growth for Acorns, including a doubling of its Acorns Gold subscriber base and significant user adoption of its child-oriented tools. The integration of EarlyBird further enriches Acorns’ product suite aimed at long-term family financial planning and engagement.
As part of the deal, EarlyBird’s co-founders, CEO Jordan Wexler and COO Caleb Frankel, will join Acorns later this month. Existing EarlyBird customers will transition to become Acorns users, although specific integration details have not yet been announced.
Acorns CEO Noah Kerner said, “Our products help families grow from a baby’s earliest dollar invested all the way to their retirement fund later in life. This deal with EarlyBird, and its two talented founders, represents another important step in our journey to becoming a full financial wellness app for everyday families.”
EarlyBird CEO Jordan Wexler said, “When we founded EarlyBird, we envisioned creating a platform that would transform how families leave lasting legacies for their children. The opportunity to join Acorns not only reaffirms our vision, but expands our impact to millions of families who also care deeply about building their children’s financial futures.”
EarlyBird COO Caleb Frankel added, “We have such strong alignment in our core values and shared commitment to financial accessibility and education, and with Acorns, we’ll be able to create even more meaningful family experiences around money.”
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