Responsible lender Creditspring, an FCA-regulated platform offering subscription-based no-interest loans, has partnered with Doshi, a financial education platform specialising in engaging, gamified learning experiences, to address the growing financial literacy gap in the UK.
The collaboration aims to improve borrowers’ understanding of credit and broader financial concepts by integrating Doshi’s educational modules into Creditspring’s Learning Academy. This initiative is designed to enhance financial confidence and help users make more informed decisions about borrowing and managing their money.
Creditspring, often likened to a Netflix-style subscription service for finance, enables members to access two no-interest loans per year by paying a fixed monthly fee. Its approach is built around transparency, offering clear repayment terms, no hidden fees, and eliminating the risk of falling into debt spirals.
Doshi, on the other hand, provides interactive and personalised financial education aimed at making finance accessible to all, especially younger audiences.
The partnership launched in March across both Creditspring Go and loan membership tiers. Within the first five days, 11,000 product-related lessons were completed. Since then, over 10,000 members have used the Learning Academy, completing more than 16,000 lessons.
Its data claims that those engaging with Doshi’s content are more financially literate and significantly more likely to maintain their membership and transition from Creditspring Go to full membership.
This collaboration comes amid alarming research by Creditspring, which reveals a widespread lack of financial understanding in the UK. Just 3% of people can correctly calculate interest payments, and only half understand that Annual Percentage Rates (APRs) can change or vary based on credit history. Many blame lenders for confusing terms, while a large proportion of young adults cite inadequate financial education at school as a key issue.
The research also highlights that 56% of borrowers believe lenders make terms deliberately confusing, and 68% feel their education failed to prepare them for real-world financial decisions. With many turning to family and friends for advice, the need for structured and trustworthy financial education is increasingly urgent.
Neil Kadagathur, CEO and co-founder of Creditspring, said, “The UK’s financial literacy black hole is punishing borrowers who don’t understand the true cost of credit and find themselves in financial difficulty. This is exactly why Creditspring’s transparent solution was created.
“Creditspring’s approach works in the same way as Netflix, offering an easy-to-understand subscription model that highlights exactly how much borrowers need to repay. The onus needs to be on lenders to bridge the financial knowledge gap by enhancing understanding. Our partnership with Doshi is another example of how we’re supporting our members to improve their financial knowledge, providing skills to manage their money and protect their future financial stability.”
“Given almost no borrowers can calculate interest payments, APRs are not fit for purpose as they add an unnecessary layer of complexity to short-term borrowing – lenders need to ensure they are offering transparent and affordable credit options which don’t push borrowers into punishing debt spirals.”
Doshi founder and CEO Daniel Rose said, “We see the partnership with Creditspring as a strategic evolution—from building financial confidence to enabling better access to credit for more people, which is especially vital in the current economic climate. Moreover, Creditspring’s innovative approach allows us to deliver more forward-thinking propositions. By analysing user engagement, we can better understand behaviour patterns, which in turn enables us to personalise the learning experience further and improve the pool of potential lenders.”
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