Adyen has expanded its partnership with Affirm to bring flexible and transparent payment solutions to the UK market.
The collaboration allows UK shoppers to access both interest-free and interest-bearing instalment options. Approved consumers can choose a customised payment plan that best fits their needs, without worrying about hidden or late fees.
Adyen UK managing director Nicole Olbe said, “Adyen customers all over the globe are demanding best-in-class payment experiences to boost business and drive customer engagement, which is why we are expanding our partnership with Affirm into the UK.
“We’ve seen how Affirm’s consumer-first payment options accelerate growth for our U.S. and Canadian merchants and help them meet customers’ individual needs at checkout. We’re excited to unlock greater opportunities for U.K. merchants, and greater flexibility for consumers, together with Affirm.”
Ruth Spratt, vice president and UK country manager at Affirm, added, “Businesses across many sectors in the U.K. rely on Adyen to drive growth; now they can benefit by offering Affirm’s more flexible, transparent, and long-term pay-over-time options to their customers.
“By deepening our partnership with Adyen, we look forward to helping more merchants to grow their business, and more consumers pay over time on a schedule that works best for them, and always without any late or hidden fees.”
Affirm and Adyen first partnered in November 2020, initially launching in the US. The integration allowed eligible Adyen merchants to offer Affirm’s payment plans via online platforms, mobile apps, and in-store payment terminals. Since then, the partnership has experienced substantial growth, with average annual transaction volume increasing more than sevenfold between 2021 and 2023.
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