MAPFRE, a leading Spanish insurer and the largest multinational insurance group in Latin America, has announced the release of its Manifesto for a Humanistic, Ethical, and Responsible AI.
The company also debuted its AI Center, becoming the first IBEX 35 company to formally establish guiding principles for AI development and usage.
The Manifesto and the AI Center—was launched in response to the growing need for responsible, transparent, and human-centred AI deployment in the insurance sector.
The Manifesto outlines five core commitments: a hybrid AI model blending human and machine intelligence, responsible governance aligned with strategy, trust and transparency in data and systems, AI-driven empowerment and growth for employees, and the integration of sustainable development goals.
The AI Center functions as MAPFRE’s global hub for AI governance, innovation, and strategic development. It integrates talent from Spain, Brazil, and the U.S. to support localisation, regulatory alignment, and operational efficiency. The goal is to coordinate scalable, high-impact AI use cases that bring tangible value to both customers and the business.
MAPFRE group chief data officer Maribel Solanas said, “AI must serve people—not replace them. With our Manifesto and AI Center, we’re ensuring AI adoption is strategic, ethical, and human-centric.”
She added that for MAPFRE’s managers, these capabilities are differentiating, and “any step in AI must be taken at the company level with the participation of all teams, always thinking about obtaining tangible benefits for clients, employees, intermediaries, collaborators, and other stakeholders.”
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