360 Privacy, a digital executive protection platform, has secured a significant financial boost with a $36m growth equity investment.
FTV Capital, renowned for its keen investment focus across the enterprise technology spectrum, has chosen to support 360 Privacy’s strategic expansion efforts.
The funding will primarily facilitate the expansion of 360 Privacy’s engineering and revenue teams. Additionally, it aims to accelerate technological advancements and product innovation. This strategic infusion of capital is expected to bolster the company’s capacity to deliver top-tier customer service and enhance security measures for organizations and their executives.
360 Privacy stands at the intersection of cybersecurity and executive safety, offering a unique digital executive protection platform. This platform actively scans the internet and the dark web, identifying and removing personally identifiable information (PII) in real-time. Starting protection services faster than industry-standard tools, 360 Privacy begins daily scans at the moment of enrollment. Its clientele spans across Fortune 500 companies, high-net-worth individuals, athletes, and entertainers, with one-third of the Fortune 100 companies currently benefiting from its services.
The new funds will be used to deepen the company’s technology stack and enhance the human-led intelligence that their clients rely on. “Digital breadcrumbs can be easily traced using basic internet and dark web monitoring tools, so real-time discovery, containment, and damage prevention are the only effective solutions to protect against identity theft, reputation damage, and physical safety risks,” Adam Jackson, founder and CEO of 360 Privacy, explained. He expressed enthusiasm for expanding their enterprise-grade technology with the backing of FTV, a firm that appreciates the complexities of the cybersecurity challenges today.
Alex Malvone, partner at FTV Capital, highlighted the untapped potential in the digital protection market. “While awareness of cyber risks is increasing, only a small number of enterprises and high-net-worth individuals currently receive digital protection services, presenting a significant and growing opportunity to meet this critical security need,” he noted.
Previously, in 2024, it was reported that the average cost of a data breach had soared to $4.88m, with nearly half involving critical personal information. This trend underscores the escalating cyber threats that continue to outpace traditional security measures, particularly those targeting high-profile individuals and corporate executives.
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